Mobilians International Announces U.S. Mobile Payments Operation
October 18, 2007 08:05 AM Eastern Daylight Time
HERNDON, Va.--(BUSINESS WIRE)--Mobilians International, Inc., the mobile payments and real-time fraud management expert, today announced the readiness of its U.S. operations. Mobilians brings a compelling new online payment method, already successful in Asia, that allows a consumer to buy items online and use the mobile phone and mobile account for quick, easy transactions with no credit cards required.
The fully-assembled Mobilians executive team includes seasoned wireless and payments industry experts from Sprint Nextel Corp., CyberCash, CyberSource, Transaction Network Services, and Mobilians Co. Ltd. of South Korea. This mix of proven talent makes Mobilians uniquely qualified to connect wireless telecom carriers with online retailers to offer U.S. consumers the convenience of making secure online purchases simply with a mobile phone.
With offices staffed in the Washington D.C. area and San Jose, Calif., a top-tier data management center, and back-office support systems already in place, Mobilians International is in active discussions with many U.S. mobile carriers who are expressing interest in this solution that brings more utility to the mobile phone. The company expects to commence active payment transactions with online merchants, using its core systems, in first quarter of 2008.
Over the past six years, Mobilians experts have perfected the interface between online merchants and mobile phone carriers, utilizing the company’s sophisticated, unique software algorithms that power a robust fraud and risk management engine. Consumers are able to confidently use its MobiCash™ payment service knowing that Mobilians screens and authenticates every online transaction in real time to ensure safe, secure payment transactions utilizing mobile phones.
Connecting carriers to E-commerce – a new world of complementary revenue opportunities
For mobile service providers, Mobilians offers new revenue opportunities by connecting them to the online world of e-commerce, and monetizing it through revenue sharing with Mobilians. It also offers carriers the ability to increase subscriber retention by helping their customers leverage mobile technology as an attractive, convenient, safe, and fast way of buying goods and services online.
“We’re helping mobile service providers monetize e-commerce transactions in their favor, complementing their core mobile business,” said Pragnesh Shah, chief executive officer of Mobilians International and former vice president of product innovation for Sprint Nextel. “Our mobile payments solution is already proven in Asia, where we have six years of experience consistently leading the market. What we are offering here in the U.S. today is a fresh opportunity for mobile service providers and their customers. For the mobile service providers, benefits include the ability to leverage their existing technology and processes to quickly tap into the previously unreachable revenue streams of PC-based, non-mobile digital purchases. We are actively facilitating these exciting opportunities with our carrier partners.”
Bringing millions of new “eyeballs” to online merchants
For online merchants, Mobilians International instantly expands their market reach to end users and families without credit cards, those fearful of using credit cards for online purchases, and to transactions previously considered unsuitable for online payment, such as purchases under $10. Mobilians will bring more qualified users to online merchants’ sites through its service provider relationships, and will help reduce the high “shopping cart abandonment” rates that exist in the online world.
Users and parents of users will have less fear of online payment fraud
Consumers using Mobilians International’s mobile payment product, MobiCashTM can enjoy the convenience of no required registration and benefit from the safety and security of Mobilians’ proven systems. Years of Mobilians anti-fraud experience are built into MobiCash™, protecting customers from phishing, pharming, and identity theft, which are all real concerns with credit cards. Users will enjoy peace of mind while making online purchases utilizing their mobile phone.
At CTIA Wireless IT and Entertainment 2007, Mobilians International’s CEO, Pragnesh Shah, will be available for interview to discuss the company’s strategies and milestones, the evolution of mobile payments, and the changing m-commerce ecosystem as it relates to creating the needed partnerships between mobile carriers and online merchants.
To arrange an interview at CTIA, or at any other time, please contact Jennifer Abelson at Jennifer@abelsongroup.com or 917-445-4454.
About Mobilians International, Inc.
Mobilians International, Inc. is a leading mobile payments and e-commerce company that provides secure, easy-to-use payment methods for online purchases without the need for credit cards--simply by using mobile phones and mobile phone accounts. Its MobiCash™ product drives revenue growth and lowers shopping cart abandonment rates for targeted online merchants selling digital and physical goods, by providing customers a quick, hassle-free way to make purchases. Mobilians partners with postpaid and prepaid wireless carriers and other billing providers to deliver new incremental revenue streams while increasing customer retention. It utilizes robust and proven real time fraud management software systems to minimize risk for mobile service providers, merchants and consumers. Mobilians International is an independent U.S. corporation, with headquarters outside of Washington, D.C. and offices in San Jose, Calif. It is backed by the number-one mobile payments provider of its kind in Asia, publicly traded Mobilians Co., Ltd. of Korea. For more information, visit www.mobiliansinc.com.
About Mobilians Co., Ltd.
Mobilians Co., Ltd. is the leading mobile payments solutions provider of its kind in Asia and is based in Seoul, South Korea. It offers mobile payment services that drive online transactions. As the first in the world to deploy this type of service and now with over 50% market share, Mobilians Co., Ltd. is a well-known, established payments leader. Mobilians processes millions of secure, real-time transactions each month, working with thousands of online merchant partners, and all the major mobile phone carriers. For more information, visit www.mobilians.co.kr.
For More Information and Press Inquiries:
Mobilians International, Inc.
Jennifer Abelson, 917-445-4454
